What is CRM ?

CRM is a discipline as well as a set of discrete software and technologies which focuses on automating and improving the business processes associated with managing customer relationships in the areas of sales, marketing, customer service, and support.

We help you identify customers and tracking transactions which is the starting point for a one-to-one marketing initiative or customized marketing. Then based on the likes and dislikes of individual customers, we help you in improving the customer experience at every customer "touch point", from marketing to sales to support and service.

Why CRM ?

- Increasing competition with more retail stores opening every day.

- Customers hence are lured by new format stores, and have more choices than ever before.

- Need to retain and reward the existing as well as new customers for visiting your store.

- Need to connect the customers on a one to one basis by maintaining their purchase records, thereby offering a customized experience.

- Large branded stores like Pantaloons (Green Card), Shoppers Stop (First Citizen Card), Westside, C3 and others have implemented CRM and reaping benefits.

Marketing Benefits

- Shorten marketing planning and development cycles and optimize the allocation of marketing budgets.

- Execute permission-based, personalized campaigns across all channels of customer interaction including: phone, direct mail, the web, wireless devices, email, partner network etc.

- Leverage the power of the Internet to acquire new customers and build greater customer loyalty. nImprove the effectiveness of both outbound telemarketing campaigns and inbound call handling.

Ideazloyalty CRM on demand

- A web based CRM solution, which is hosted on a online database, and have 24 X 7 access.

- Its fast, simple and secure

- Saves on the hardware and the software costs. All you need is a broadband connection and internet explorer.

- No need to synchronize data from one store to another store. nCustomers get a unique user ID and password, and they can log in and check their points accumulated and redemption history.

- Customers can also know about the new promotional offers going on the store.

Ideazfirst services

- Issue and renewal of membership cards - We will courier membership cards, welcome letter and User ID and Password to the new customers, based on the online membership forms filled up. Also renew cards for the existing customers. We can deactivate a particular card, when the customer informs about loss of his card.

- Database maintenance and periodic backup. Training to your store billing executives.

- Designing and sending personalized communications - We would send the offers and schemes to the customers, based on the purchase pattern of the customer.

- Organizing Events and promotions at the stores - We can also periodically plan and organize events for the brand recall. This would be planned and quoted based on the customer profile as case to case basis.