Services >>
Website Usability Audit
|
| We work on the
basic premise of AC / AD
i.e. Authentic Content & Attractive Design
for any website to set itself apart from millions of
websites on the Internet. The best websites in the world
are best because they have authentic and well-researched
content with attractive layout and design.
In case of redesigning or revamping
an existing website, we work with your team to identify
and structure the following website creation aspects: |
| Development Information
: |
a. Objectives
- What are you trying to achieve
by building this website ? |
| b. Target Audience
- Who is your Target Audience (TA)
for the site ? |
c.
TA perceptions - Analyze
the current perceptions of the TA about your company,
products, and current website. |
d.
Net Impression - Identify
the most important impression you want to your website
to make on your TA. |
| e. Copy and Proof
points - Develop content
for the key copy points and proof points. |
f.
Tone - In what manner
should you speak to your TA i.e. Technical Language,
Marketing Hype, Standard, Straightforward English or
a combination of these? |
| g. Information
buckets - Categorization
of information to meet your objectives. |
| h. Navigation
- Identify the search and browse
mechanisms that can be offered to your customers. |
| i. Site Map
- Finalize the interrelationships
among the pieces of information provided on the website.
|
j.
Additional Functionality - Identify
the features to be provided on the site to make it easier
for the customers to do business with you. (For example:
Shopping cart, payment options) |
| k. Key words
and meta tags - Keywords
used by customers to find your website. |
l.
Search engines - Short-listing
of search engines you should register with and the level
of registration with them. |
| m. Competitive
assessment - Analysis of
the pros and cons of the competitors' websites. |
| |
