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Website Usability Audit
We work on the
basic premise of AC / AD
i.e. Authentic Content & Attractive Design
for any website to set itself apart from millions of
websites on the Internet. The best websites in the world
are best because they have authentic and well-researched
content with attractive layout and design.
In case of redesigning or revamping an existing website, we work with your team to identify and structure the following website creation aspects:
Development Information :
- Objectives - What are you trying to achieve by building this website ?
- Target Audience - Who is your Target Audience (TA) for the site ?
- TA perceptions - Analyze the current perceptions of the TA about your company, products, and current website.
- Net Impression - Identify the most important impression you want to your website to make on your TA.
- Copy and Proof points - Develop content for the key copy points and proof points.
- Tone - In what manner should you speak to your TA i.e. Technical Language, Marketing Hype, Standard, Straightforward English or a combination of these?
- Information buckets - Categorization of information to meet your objectives.
- Navigation - Identify the search and browse mechanisms that can be offered to your customers.
- Site Map - Finalize the interrelationships among the pieces of information provided on the website.
- Additional Functionality - Identify the features to be provided on the site to make it easier for the customers to do business with you. (For example: Shopping cart, payment options)
- Key words and meta tags - Keywords used by customers to find your website.
- Search engines - Short-listing of search engines you should register with and the level of registration with them.
- Competitive assessment - Analysis of the pros and cons of the competitors' websites.
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