Some of the
past events organized and managed by Ideazfirst Consulting
:
iM Biz Launches Aussie Dairy Brands in Eastern India -
The leading Australian Dairy Brands - Bega Cheese and Zymil will now be available in India. The products are being imported and marketed by iMBiz India, the Indian arm floated by Australian based iMBiz Pty. Ideazfirst is the official marketing partner for promoting these brands in India, with a series of Below The Line (BTL) activities like in-shop education and promotions, trainings to the hotels and restaurant chefs etc. Ideazfirst planned and executed the product launch and B2B trade meet, which was followed by a press conference which was managed by Weber Shandwick at Taj Bengal on 17th September 2009. Mr. Debraj Sanyal, Director of iMBiz India and Michael Carter, Australian Trade Commissioner addressed the press and business meets. The event attracted a lot of media and press attention.
Aangan Restaurant -
We
organized a Gaming Festival with Rajasthani
theme and traditional games like Gulli-Danda,
Teer-Dhanush, Ludo etc at Aangan –
vegetarian restaurant at Swabhumi in association
with 93.5 Red FM.
Independent Event -
We
organized Christmas Carnival at Swabhumi,
Kolkata in association with 107.8 Power FM
and Swabhumi Heritage Plaza, Kolkata. The Carnival
had exciting gaming stalls and fancy dress competition
for children. The key sponsors for the event were
Pepsi, Odoja and Lexus Watches.
Wonderland Toy Store -
Managed
the birthday bash with special tags for
salesperson, gifts and discount offers for
customers of Wonderland, Park Street toy
store.
Abdos Chemicals -
Dealers’ meet for
Abdos Chemicals to launch the TAO detergent sachet
and sales target fixing at Peerless Inn - Kolkata.
United Colors of Benetton -
We managed Fashion Show to
showcase the Autumn Collection launch for United Colors of Benetton in
association with Genesis BM at the Oberoi Grand. This also marked the first
visit to Kolkata by Mr. Luciano Benetton, the Chairman of Benetton Group and
announcing their expansion plans in Eastern part of India.
National Geographic Channel -
Screening of the
documentary film “Bin Laden’s spy
in America” at Crossword, Kolkata on behalf
of National Geographic Channel. This was in remembrance
of completion of five years of the 9/11 blasts.
